Not Picking up your Phone could be Costing your Business Millions

The first time I’d heard of Moses Maimonides I was about 12 years old.

I guessed right that he must have been already dead a while. As a kid I didn’t know even how to pronounce such a strange sounding name; but the famous quote and his inspired words, engraved and sprawling on a huge stone wall that countless dental students over decades passed by on their way to class I could read:

“May there never develop in me the notion that my education is complete, but give me the strength and leisure and zeal continually to enlarge my knowledge."

My first exposure to a faculty of dentistry where I met Moses and his huge wall became part of my larger continuing education in grade 7. I read this quote about a zillion times every monthly visit over the course of about three years.

It took years later understand the significance and importance of what he was saying, how I have applied his principle in my own business.

Who's kidding....I wasn't that good. I cared a lot more about trying to stop the feeling of my guts leaping into my pounding heart on my way past the lobby. My mother was committed toward a gruelling forty minutes of embarrassing torture once a month for my orthodonture.

Opening my mouth wide to a stranger. I've done it many countless times in my business. It does get easier over time. I'm lucky I've found excellent training. Still, I remember my mouth sore from braces, swollen from the latest installation of shiny hardware toward a straighter and a more beautiful smile. I was basically a shy ugly kid.

About the braces; of course I am glad now that my mom vetoed me. She just told me one day that I was going to get my teeth fixed whether I wanted to or not. Whether I liked it or not. After all, I was only twelve. What did I know? Teeth are important. Every time I open my mouth I enjoy the benefits of the labour my parents put into my teeth, the great work of the dentist, the time spent on trips to the office every month.

Although I haven’t seen Moses Wall at the faculty of dentistry for years, I have learned what is true at 12 is also true at 12 plus 12. When starting a new business you can’t know everything. But the funny thing is you don’t know what you don’t know.

That's Where Training Comes In
The ability to continually enlarge our education says Moses in his wisdom from over a thousand years ago offers any new person starting out or continuing in a business the best clue today of how to succeed.

Connecting yourself with excellent training and real people to help you is important since it is your ability to effectively communicate with another person is what will handsomely pay you.

But knowledge doesn’t start there. The knowledge Moses might have been talking about is a lot more basic and timely.

Education not wrapped up in a shrink wrapped system that smells new or the key board you’re punching.

Your best system, the one that I am talking about, has millions of neurons, blood and air pass that pass through it every moment. Millions upon trillions of living breathing and thinking stuff. Your best system is your own mind. It’s the one that you’ve always had and have been expert at developing your whole life.

What if your mind is broken? You've been well, Lazy! Got A lot of bad habits?

It's costing you money.Fix it. And as good and as important marketing and sales skill is needed to grow a business., it won't do you any good unless you take the necessary ongoing action to work your business. Action is important but it needs to be the right effective action.

This all sounds so obvious. Why mention? Because week after week I speak to many people already in business, or, wanting to be in business, yet won't pick up the phone or empty it. Sad but true.

Com'on is it all that bad!
If you’re not picking up your phone, answering your phone, or picking up your email, in your own business what makes you think you’re not losing potential millions of dollars? A successful home business entrepreneur told me by his own estimate 30% of marketers weren't evening opening the email he had sent when it concerned them and their own business.

So, what makes you think what you can be sure? What you're missing out on doesn’t matter?

All the training and money you’ve poured with your heart and soul into your business without picking up your phone or answering your email won’t matter.